Auto GeniusCOURTESY / PERFORMANCE REVIEW Find your site
COURTESY AUTO GROUP RANDOM 50/50 WEBSITE TEST

A faster site.
More lead actions.

Courtesy ran a random 50/50 website test. Across five dealership websites with reliable tracking, the SpeedLayer-on group had a — higher lead-action rate than everyone else: —. We counted forms, chats, and mobile taps to call.

Explore all sites How we measured this

July 9–October 6, 2026. The file compares SpeedLayer-on users with everyone else. It does not separate assigned OFF users. The five-dealership result leaves out Volvo’s faulty phone-tap counter and the group portal.

THE 2026 COURTESY EXPERIENCE REVIEWSCROLL TO SEE WHAT THE DATA ACTUALLY SAYS
01 / THE RESULT

Five stores.
Same direction.

The random split ran every day for 90 days. Each of the five dealerships with reliable tracking recorded a higher lead-action rate in the SpeedLayer-on group.

01 / SITE USE↗

Shoppers stayed
engaged.

We also checked how people used the websites. This view includes all seven properties, so read the store details before you compare them.

See each property’s result
02 / LEAD ACTIONS↗

Forms. Chats.
Phone taps.

We counted form submissions, chat submissions, and mobile taps to call. One person can take more than one action. The chart shows the five dealerships with reliable tracking.

See how we counted
02 / MOBILE LAB SNAPSHOT

Faster in the lab.
See every pair.

Google ran one mobile speed test with SpeedLayer off and one with it on for each website on October 7. The speed score rose on all seven. These tests show page speed; the 90-day report shows what shoppers did.

PAIRED PROPERTIES—Mobile only · seven sites, including the group portal
AVERAGE PERFORMANCE SCORE—Points out of 100 · OFF → ON
AVERAGE SPEED INDEX—Seconds · lower is better · OFF → ON
PROPERTYPAGE SPEED SCORE / 100SPEED INDEX

Speed scores can change between runs. This file has no desktop speed tests. Open any website for its original Google reports. These speed tests do not count lead actions.

03 / YOUR WEBSITES

Every site.
Its own result.

Five dealership websites have reliable lead-action counts. Volvo’s phone-tap counter misfired. The seventh property is a group portal. Open any website to see its result and mobile speed tests.

04 / CHECK THESE TWO

Five clear results.
Two to check.

All seven properties together show a 53.6% higher lead-action rate with SpeedLayer on. The five-dealership headline is cleaner: it leaves out Volvo’s faulty phone counter and the group portal.

05 / HOW WE COUNTED

Read the result.
See the method.

The lead-action test ran for 90 days. The mobile speed tests ran on October 7. Each set of numbers answers a different question.

How did the 50/50 test work?

What counts as a lead action?

Why do five dealerships lead the report?

What did the mobile speed tests show?

What changed from the old report?

THE NEXT MOVE

Keep the fast site.
Fix the phone counter.
Count every lead.

Use the five-dealership results to guide the next rollout. Fix Volvo’s phone-tap counter. Keep the group portal separate. Check how many website contacts reach the sales team.

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