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See the difference.
Matched ON/OFF PageSpeed lab snapshots on October 5. These scores are not live shopper outcomes; inspect each site's slower metrics too.
See each site’s result
COURTESY / PERFORMANCE REVIEW
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Across seven measured sites, the GA4 conversion-per-user rate was — higher in the Active audience: —. This compares observed audiences, not a randomized experiment.
Summary metrics cover a 120-calendar-day source window, June 8–October 5; the separate 18-Monday audit tracks availability, not Monday-only outcomes. RUM and GA4 stop October 4; October 5 is unavailable for every host, not zero.
Three lenses, kept distinct: field experience, one-day lab snapshots, and observed GA4 outcomes. Every site has all three, and every source gap is shown.
Matched ON/OFF PageSpeed lab snapshots on October 5. These scores are not live shopper outcomes; inspect each site's slower metrics too.
See each site’s resultGA4 conversion totals are divided by each audience's users. The workbook reports conversions and key events separately; neither is automatically an ASC total or a unique lead.
Read the methodologyFind one of the seven measured hosts. Open its GA4, field-vital, mobile and desktop lab results, with precise workbook row references.
All seven hosts qualify for field, lab and GA4 reporting. The final Monday lacks dated RUM and GA4 source rows across the entire group. No host is classified as a poor performer for that gap.
The October 6 source workbook is held privately. Each site's detail lists exact sheet and row coordinates; the raw file is not hosted on this public site.
Review each site's field, lab and GA4 metrics together. Reconcile the missing final Monday before calling this a complete 120-day series.
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